Richard Daly CEO of Vodafone Egypt (2005-2009)

“A combination of challenging, rewarding and highly developmental - both personally and organisationally. The Zone has a way of bringing culture into an organisation, and then holding the organisation and the leadership accountable and to role model it day in and day out. That can be really challenging. But having The Zone there with me each step of the way I gradually delivered a consistent, aligned leadership style. The Zone brought a set of tools which became our corporate language, by using the tools we all delivered the culture, together.”